Trends at MIPCOM 2010: An analysis by Basque Audiovisual
At the close of MIPCOM 2010, Basque Audiovisual representatives were able to confirm that all new business strategies evolve on the digital scene and that flexible strategies will be the key to gaining access to new opportunities.
Indeed, studies presented at MIPCOM confirm the consumers of the incipient digital era already follow definite patterns and are willing to pay for audiovisual products which meet three requisites: top quality, convenience and the delivery of enriching experience. In this line, John Smith, the Chief Executive of BBC Worldwide, affirmed that his company has doubled its earnings by opening up to new markets and experimenting with digital environments.
Apart from the digital scene, MIPCOM also revealed the growing
importance of social networks. According to a study presented at the
fair, North American Internet users spend over 25% of their time in
social networks or associated elements (email, music, online telephone,
digital press).
This trend has led experts to believe that the social media revolution
has already started. There was an example at MIPCOM itself, where an
application allowing users of Facebook or LinkedIn to watch videos
together, in virtual rooms, either public or private, was introduced.
Hence the importance of common work by content creators and application
programmers.
